Noo! I lost my bet. Here was another person asking me THAT question. Within a…
sanjanachappalli25 May 2020
with 20+ years of global experience. I love what I do and I’ve awards to show for it.
I’m a brand marketer
I've worked with some of the biggest brands
B2B, B2C categories
technology, automotive, pharmaceutical, consumer goods, financial services segments
Write to me if you want details about my work
What is brand marketing? And what do brand marketers do?
"Add a logo. Make it bigger. Find colours that are cool and distinct."
If you think that's what brand marketers do, come on in.
Saying brand marketing is about creating fun, cool logos or resizing them is like saying Netflix is about images that move.
Sounds silly? It is. It is that inaccurate.
Brand marketing increases sales in the short term and builds brand equity in the long term. Brand marketers start with market research and go all the way to defining tactics that deliver results.
There is a lot to unpack in those two lines. Come on in and we can get started. It will be easy and interesting.
From the blog
Covid-19 has brought our communication skills into focus. The first wave of inane emails with…
sanjanachappalli12 May 2020
Max Cooper took an hour from me. And showed me that math can be compellingly…
sanjanachappalli1 April 2020
In 2014, the region rushed to catch up with the West. Now it's time to…
sanjanachappalli19 December 2014
Stay up to date and never miss out.
+1k
Join the community